"I was in my hotel room in Paris, and we were just chillin' and I just f*cked around and was like, 'We need to do the video while we're in Paris,'" G.O.O.D. Music-affiliated Grand Hustle emcee Travi$ Scott recently told Beats 1 DJ Zane Lowe during a phone interview while boarding a plane Friday afternoon. "Piss On Your Grave" is anchored by a fuzzed out guitar riff lifted from Jimi Hendrix-fronted Band of Gypsys' blistering Vietnam War protest jam "Machine Gun," which feels like it could have easily been a left-over from Kanye's 2013 Aggro-Rap magnum opus, Yeezus; funnily enough, Scott is amongst the gaggle of greenhorn beatsmiths who collectively helped produce frantic album tracks "New Slaves," "I Am a God," and "Guilt Trip." Long-time Kanye-affiliated director and photographer Nabil Elderkin was recruited to helm "Piss On Your Grave"'s ghoulish pre-Halloween visuals. Nabil essentially helped discover Kanye, after hearing one of his pre-College Dropout mixtapes and bought then-unregistered kanyewest.com on a whim for a mere $15; "three weeks later, an executive from Roc-a-Fella Records contacted Elderkin to tell him the label had just signed Kanye West to a multi-album deal and wanted to know how much he was demanding for the domain name."
"JUST IN TIME FOR HALLOWEEN, HERE'S THAT VIDEO FOR "PISS ON YOUR GRAVE" WITH ME [AND] 'YE TO GET THE WEEKEND VIBES GOIN' RIGHT! DIRECTED BY THE HOMIE NABIL. ENJOY," Travi$ Scott wrote accompanying Rodeo's latest single unveiling; an Apple Music exclusive, even though Kanye is a functioning artist-owner at Watch The Throne collaborator Jay Z's newly-launched rival service, TIDAL. "Piss On Your Grave"'s befittingly eerie fog-laden "lo-fi" visuals place a monochromatic Yeezy Season 2-outfitted Travi$ Scott & Kanye in the midst of the foliage-littered French countryside, which is randomly inter-spliced with rather disturbing imagery of human skulls and skeletons pummeling down a muddy hillside. "It was shot in in the countryside an hour outside the city, closer to [Charles de Gaulle Airport]," director Nabil Elderkin recently revealed to The FADER. "There was a castle and by the castle, there were some beautiful woods. It fit with the vibe and what they were wearing. We came up with the idea of shooting it the day before," he enthusiastically continued. Travi$ Scott seems to have divulged a little too much information about G.O.O.D. Music label head Mr. West's long-awaited, formerly "Piss On Your Grave"-featuring Yeezus follow-up, SWISH: "That 'Ye album is nothing to sleep on. That 'Ye album is coming very soon. It's lit."